Businesses are consistently struggling with their customer's decreasing attention spans. More than ever, a brand's logo needs to be recognised and understood within a very small time frame.
A logo is quite possibly the most vital piece of design work that you could invest in. Notice I've used the word invest, this is because a professionally designed logo will bring you a return on investment. If you spend $50 on a logo, the chances are you're going to look like a $50 business. Brands that invest considerable time and money on the research, development and production of their logo, inevitably come away with a professional and visually engaging representation of their company.
Essentially, your logo needs to appeal to your target market, attract their attention and represent your business.
Here's some of the important ways a logo is essential for your business.
1. Logos are introductions
Your logo is the first chance to introduce your business to your customers. A good logo will appeal to the intended market and encourage them to discover more about your business. Logos are a mark of ownership, your potential customers should be able to ascertain what your company does from a glance at your logo. A visually engaging logo will represent the business through the use of colours, fonts, icons and even language.
2. Logos are memorable
Think about a few of the biggest companies in the world today, I bet you can picture their logos. This is because they have become iconic within their industry. A professionally designed logo will be recognisable in seconds. In a world where you have literally seconds to grab your customers attention whilst they drown in a visually overflowing world of social media, your logo needs to be engaging and memorable.
3. Logos are branding
Although a logo makes up a small part of a businesses branding, it is without a doubt, the most crucial. This is because your logo creates the framework of your branding. From a logo, a business can determine it's colour palette, font choices, tone of voice and so on. Without a solid logo in place, it would be tricky to maintain uniformity within the overall branding.
4. Logos are beliefs
It might seem a bit far fetched, but there is a vast amount of psychology that goes into professional logo design. Your essentially trying to trigger an emotion from a customer, so you need to make sure your targeting the right emotions. An epic logo can visually represent a brand's values, background, ethics and tone of voice. The smallest details of a logo can really affect the emotional response.
5. Logos are loyalty
Consumers are loyal to epic branding, we all like feeling like we're part of a club, team or group and a great logo will help promote this feeling. Brand loyalty is a huge part of maintaining a successful business and promoting repeat business. An easily recognisable logo that is visually appealing, will really increase your brand loyalty.
Logo design, especially in Byron Bay, can make or break a business.
Ultimately, designing your logo is a vital part of your company’s marketing plan. It's going to lay the foundation that all your further branding revolves around. Take the time to get it right.
If you have any further questions, want to book an hour of free design consultation, or feel like a professional logo/logo refresh could be exactly the boost your business needs, then get in touch.