Businesses are consistently struggling with their customer's decreasing attention spans. More than ever, a brand's logo needs to be recognised and understood within a very small time frame. 

A logo is quite possibly the most vital piece of design work that you could invest in. Notice I've used the word invest, this is because a professionally designed logo will bring you a return on investment.

Beyond a professionally designed logo, intelligent branding increases the face-value of a new business, it portrays a sense of commitment and represents a financial investment. A company with powerful branding, a great logo and an engaging website, will appear more professional than one without. Good branding also makes finding and communicating with new customers easier. It's quicker for them to find you and therefore simpler for them to recommend and refer you to others.

Design Directions is simple, a blog with advice & tips about how and why Graphic Design can help elevate your brand's visual presence.

I'll be dropping some design knowledge bombs on you. From branding your business correctly to marketing it appropriately to your audience. Let's be honest, it can be a pretty scary world out there as a new small business and a little bit of help goes a long way. I'll be covering such topics as: