The Necessity of Branding - 5 reasons why a strong brand is necessary for your business.

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Beyond a professionally designed logo, intelligent branding increases the face-value of a business, it portrays a sense of commitment and represents a financial investment. A company with powerful branding, a great logo and an engaging website, will appear more professional than one without. Good branding also makes finding and communicating with new customers easier. It's quicker for them to find you and therefore simpler for them to recommend and refer you to others. 

A brand is no longer what we tell a customer it is, it is what the customers tell each other it is.
— Scott Cook (Billionaire Businessman)


Essentially, your logo and branding have to tell your businesses story.

Your brand should visually represent how you want your customers to perceive your business.

Here's some of the important ways a strong brand impacts your business:

intelligent branding increases the face-value of a new business

intelligent branding increases the face-value of a new business

1. Branding is recognition

One of the biggest and visually representative components of your brand is your logo. Think of how you instantly know the famous 'tick' of Nike or the legendary 'apple' icon of Apple Computers. Logo design is beyond crucial, this is the first thing your customers will see and it needs to portray your company values. A high quality logo design is simple enough to be memorable, but technical enough to represent your business.

2. Branding is security

A professional brand builds credibility and trust. Customers are more likely to purchase products or services from a business that appears professional and engaging. If customers feel that you have faith in yourself and your business, then they are more likely to trust your professional work and your opinions.

3. Branding is promotion

Advertising is another huge factor in your business. A professionally designed brand can be advertising in itself, it should appeal to your target market and therefore invoke a response with them. Customers will associate your brand with certain products or visuals and this will likely be shared and promoted throughout your target audience and the wider community.

potential customers will see value in your visual identity

potential customers will see value in your visual identity

4. Branding is value

A powerful brand usually ensures security of future business. The greater a companies devotion to build its brand value, the better the financial return from its efforts. Potential customers will see value in your visual identity and in turn will feel safe and secure with your business. This will encourage repeat business and customers will return to your brand.

5. Branding is customers

Branding eases your businesses ability to get referral and repeat business. As the most profitable advertising source, word of mouth and social media referrals are only achievable if a business is visually represented, recognisable and memorable. It would be hard to tell your mate about a great business if they didn't have a logo or branding in place.


Branding, especially in Byron Bay, can make or break a business.

Ultimately, if you want your brand to reach your customers, engage with them and encourage them to spend money with you, you need to have a strong, consistent, logo and brand.

If you have any further questions, want to book an hour of free design consultation, or feel like some professional branding could be exactly the boost your business needs, then get in touch.