The one chance to make a first impression
An exceptional logo is the starting point of any brand. It allows a brand to be recognised, instantly. A logo should be moulded through the brands motives, history, beliefs, clients and all of these parts bring different styles and ideas.
Various techniques can be implemented for logo and brand creation such as illustration, lettering, monograms and symbols. More often than not, the simpler the logo the more effective. You only need to look at some of the biggest brands in the world to know that a very simple shape or a recognisable letterform can be the basis of a global corporation.
Your logo design can then be used across a variety of different media including (but not limited to) your professional business card to give to perspective clients, a letterhead for your communication and invoices, that social media branding that you've been putting off, or even just a simple update of a logo that you're currently using to freshen it up.