The authenticity of imperfection
Hand Lettering is a very small but highly alluring area of design and visual communication. You may be wondering, why does Hand Lettering matter? Hand Lettering is a fantastic way to break the mould and create something truly unique and visually engaging.
In a world full of pre-determined fonts and typefaces used globally by the masses, a one-off piece created from start to finish by one guy and a pen really does stand out. Hand Lettering brings back the personalisation, tradition and exclusivity of letterforms that had previously been lost in the digital type era.
This imperfect yet intimate style of lettering can be utilised across many platforms including (but not limited to) a new logo for your brand, your favourite quote turned into a neat poster, that tattoo design you've always wanted or even a chalkboard sign for your bar menu.